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I like people very much and I like to encourage them to be happy with who they are. Seeing their sparkling eyes feels the best…

I am dr. Alenka Rožaj Brvar. I am a chemist with a B.Sc. and M. Sc. from the University of Ljubljana and a Ph.D. (Materials Science) from North Carolina State University, Raleigh, USA. I also finished a Presidential MBA at IEDC – Bled School of Management. My professional background is in natural sciences, therefore, during my career I was continually enriching my knowledge of leadership, management, people development and HR function excellence while in Lek and Novartis (IMD, MCE, Stanford Business School, IEDC).

I started my professional career in research at the Institute Josef Stefan in Ljubljana. After returning from the USA I moved to the Hi Tech optoelectronic industry Iskra Electrooptics d.d. (solid state lasers, laser systems, optical communications), which was later restructured and renamed Fotona. I started in R&D, moved to Thin Film deposition and production of optical components, and finally to top management, serving six years as the President of the company. For nearly eight years I was leading Human Resources as Executive Director in the Lek Group, and after Novartis took over, as Head HR Slovenia. Then I chose to move to Halcom, an electronic banking company as Director of central functions.

Working in different industries, different positions and functions gave me a wide spectrum of experience in domestic as well as in the international environment. In each role I have discovered that people are the most important element of success. The best possible investment is the investment in people. In a move to help managers and individuals I established Arbora. Among others I collaborate with the Institute of Management Coaching International IMCI (www.IMCI– and with the company Vibacom we have announced a strategic partnership (

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